Advertising Copywriter Job Description

October 13, 20110 Comments

Advertising Copywriter Job Profile and Description

The Advertising Copywriters play an important role in developing the editorial copy that comprises of the graphics or logos. he main responsibility is to research for identifying the most appropriate story that will be conveyed to the public. He or she has the duty to work with the client to create targeted copy which in the long run proves to be useful in marketing the product or service.

Advertising Copywriter Duties and Responsibilities

An advertising copywriter has to perform a number of tasks and those duties and responsibilities are as follows:

  • He or she needs to create the words that would go along with the visual images working with the creat8ive team.
  • He or she has to work for content and captions that can bring in customers and coax them to make a purchase by using the creativity.
  • He or she needs to write concisely for the time and space allotted in advertising which is usually limited.
  • He or she should be able to write in different variety of styles so should exhibited enough flexibility.
  • He or she needs to work with the advertising firms to achieve a desired result of increasing their sales or coaxing people to try a new product.
  • It will be very necessary to explain all the features to the customers through advertisement which are made most of certain favorable features of a product more conspicuous.

Advertising Copywriter Skills and Specifications

The person needs to have required skills and specifications and here are the following attributes:

  • The person should have required experience in publishing.
  • The person needs to be very creative and should have artistic mind to do the job.
  • He or she should be able to carry out successful campaigns of the organization.
  • He or she should have required thorough knowledge of marketing and advertising.
  • He or she should be very calm and composed in nature as well as have the qualities being patient and organized.

Advertising Copywriter Education and Qualifications

  • The basic and the only degree required to do the job is a bachelor’s degree in communications or journalism or advertising is imperative.

Advertising Copywriter Salary

The salary basically depends upon the experience the candidate has.

  • According to the BLS Salaried writers and authors earned an average of $53,070 in 2008.

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