Retail Marketing Job Description

October 14, 20110 Comments

Retail Marketing Job Profile and Description

Retail marketing managers has the responsibility to oversee and review the process and the tasks involved in the marketing retail products. The duty also includes product price, place and promotion of the products and ensures that the strategies take care of aspects appeal to the audience. He or she plays an important role in every company for the coordination with the marketing research departments and the product development department to establish strategies for marketing retail products.

Retail Marketing Duties and Responsibilities

There are the following duties and responsibilities which are expected to be fulfilled by a retail marketing specialist:

  • He or she will be responsible for the completion of the project so has to supervise the subordinate marketing professionals by assigning tasks to them.
  • He or she needs to assist the team and contribute to the sales and marketing team in matters of market research, sales, and advertising.
  • He or she needs to determine the demand of the products and services in the potential global markets.
  • He or she has the responsibility to create the marketing strategies based on the buying trends and changing consumer income information.
  • It will be also the duty to implement the strategies with the goal of achieving predetermined company objectives.
  • He or she has to work for increasing the client and customer base for the company by establishing customer satisfaction programs and creating promotional packages such as coupons and incentives along with the materials for media distribution as well.
  • It will be the duty to allot the stipulated budget among marketing campaigns, promotional tools and advertising strategies.

Retail Marketing Skills and Specifications

There are the following skills and specifications required in a candidate to do the job of a retail marketing specialist:

  • The person needs to have critical thinking skills to do the job of a retail marketing specialist.
  • He or she needs to have creative mind and artistic thinking ability and should have great creative abilities.
  • He or she should be able to communicate with individuals and should be a good communicator both verbal and written.
  • The person needs to be highly organized towards the work.
  • It will be needed to be very skillful in matters of marketing as it is the job related to that.
  • The person needs to have exceptional and great managerial skills to manage all the employees as well as the staff.

Retail Marketing Education and Qualifications

  • The basic degree required to do the job is a Bachelor’s degree in business administration with specialization in marketing or in international business.
  • It will be added as a distinct advantage for the candidate having five to ten years of past working experience in related field

Retail Marketing Salary

The salary basically depends upon the size, location nature of the industry or company.

  • The Average annual salary for marketing managers is about $120,580.

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