Fashion marketing Job Profile and Description

November 25, 20110 Comments

Fashion marketing Job Profile and Description

The job in the field of the fashion marketing is highly responsible job. He or she needs to undertake the marketing efforts to coordinate with the product development team and buyers to comprehend fashion trends and product placement. The job calls for someone who is interested in the field of fashion marketing must have knowledge about brand equity, different marketing techniques and should be aware of buying habits of consumers. He or she also needs to calculate profit margins and determine pricing strategies as it will be needed to do the job.

Duties and Responsibilities

There are the following duties and responsibilities of a fashion marketer which have to be fulfilled:

  • A fashion marketer has the main responsibility to design the marketing strategies properly.
  • It will be needed to keep all the factors in mind such as keeping the target consumer, their age, needs and choice in mind.
  • It is also necessary use the visual marketing campaigns to prepare the perfect designs.
  • He or she has to think of the attractive advertising ideas like picking the clothes from the designers for targeting the customer.
  • He or she needs to synchronize the execution of marketing programs to ensure customer engagement.
  • He or she has the responsibility to move the clothes which follow the latest trends into the store.
  • The marketer has to understand the customer and the trends of promoting the certain look by the creativity and fashion sense.
  • The other responsibility is to work for increasing the customer’s interest in fashion trends

Skills and Specifications

The required skills and specifications are as follows:

  • The person needs to be an expert in numbers which is very helpful.
  • He or she should have the excellent mathematical skills to determine profit margin and decide pricing strategies.
  • The person needs to have the required creativity and versatility to do the job.
  • He or she should have the exceptional team working skills.
  • The person needs to have the ability to interact effectively with different people to positively market your products.

Education and Qualifications

  • The basic degree required for the job is a Bachelor’s degree or a diploma in marketing, fashion, textiles or a related field.
  • The other requirement for the job is past working, experience which is regarded to be important too.

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