Fashion Publicist Job Description

November 25, 20110 Comments

Fashion Publicist Job Profile and Description

The fashion publicist is the one who works with apparel companies and retail stores. He or she works for building the image of the product or the company. He or she works for creating a variety of promotional offers to reach the target audience. It is needed to determine that how the trends affect the clients and then make the recommendations for media events make their client popular with the target audience.

Duties and Responsibilities

There are the following duties and responsibilities of a fashion publicist which are expected to be fulfilled:

  • Fashion publicists have basically the main responsibility to do the proper arrangement for the publicity of the fashion shows.
  • He or she has to work for featuring the clients and the products so needs to be in touch with the media like fashion magazine editors.
  • He or she has the responsibility to suggest the ways for helping the client to handle the public limelight and various media and strategies.
  • It will be also the duty to get their client media coverage in TV shows, radio shows, and the print media.
  • It will be also needed to take part in building an image and helping in the launching of a store or a new line of products or brand.
  • He or she is responsible for organizing the shows and creating awareness about that and they are also involved in the sample sales.
  • He or she needs to attend the related parties and discussions for maintaining the network which is very important in the fashion world.
  • The fashion publicist is the one who needs to oversee the promotion and production of events properly.

Skills and Specifications

The required skills and specifications of a fashion publicist are as follows:

  • The person needs to have excellent communication and networking skills to maintain effective interaction with the designers, retailers etc.
  • He or she should have the ability to work very hard and long hours as well with the given deadlines.
  • The person needs to be very fashion conscious and aware of the latest fashion trends and developments.

Education and Qualifications

  • The person should have done a general course in public relations or specialize in fashion.
  • The person should have done the relevant courses provided by the mass communication institutes.

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