Insurance Marketing Job Description

March 20, 20120 Comments

Insurance marketing Job Profile and Description

Marketing is an important function in any industry and plays a key role in the insurance industry too. Insurance agents direct their marketing towards offering a wide variety of policies to customers according to their requirements and income. Sales agents working independently or for particular companies present their services to customers.

Duties and Responsibilities

  • The insurance marketing agent must think of strategies to promote his company and get ahead of his competition
  • He is the link between the management and the customers and caters to the latter’s’ demand and requirements
  • He needs to develop relations with the clients and customers and also maintain it
  • He conducts internal marketing campaigns and has to accurately track activities and data
  • He must make effective marketing plans to meet the company targets
  • He must develop strong working relationships with underwriters and carrier representatives
  • He has to file details of all the transactions and make reports
  • He must market new business opportunities by making submissions, which are designed to achieve the needed targets
  • He needs to attend sales meetings and maintain communication with producers

Skills and Specifications

  • The insurance marketing executive must have excellent communication and interpersonal skills
  • He must have technical knowledge and should know the basic technical work
  • He must be able to work for long hours if required
  • He should have good negotiation and persuasion skills
  • He must be friendly in interacting with customers and maintain good relations with clients
  • He should be through with the various schemes of the company so that he can explain to the customer the details

Education and Qualifications

Minimum qualifications of at least a bachelor’s degree in marketing, business administration, finance or advertising will be essential. There are some private courses available which will give you training in this job.

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