Internet Marketing Director Job Description

March 30, 20120 Comments

Internet Marketing Director Profile and Description

The Internet Marketing Director provides the departmental leadership in creating and maintaining online demand for the company’s products and services offered in cyberspace. Typically employed in large companies with a focus in developing its global online markets, the position oversees a team of internet marketing officers each handling a number of major and affiliate websites, blogs and social networking sites as well as responding to customer queries, concerns and complaints on the customer feedback section of its sites. The Internet Marketing Director also takes care of SEO and online reputation management functions of the department.

Internet Marketing Director Duties and Responsibilities

  • Coordinate with IT in the development and enhancement of the company’s commercial online portals and blogs to ensure high systems availability and easy access for its global customers
  • Coordinate with 3rd party PR firms in managing search engine results to ensure it first search results contain only positive content for reputation management
  • Implement the operational standards and policies in administering the sales, payment and purchase returns online
  • Ensure that the staff perform their duties and responsibilities as expected
  • Conduct final interviews for job applicants in the department and approve all employee movements thereat

Internet Marketing Director Skills and Specifications

  • Should possess mastery in the technical solutions for implementing marketing online.
  • Should possess excellent social communication and interpersonal skills
  • Should possess excellent organizational, supervisory and managerial skills
  • Should have high diplomatic tact and negotiation skills

Internet Marketing Director Education and Qualifications

A MBA or Master’s degree in marketing is ideal. At least 5-6 years experience in marketing and sales with another 4-5 years in online marketing

Internet Marketing Director Salary

The annual average salary of an Internet Marketing Director varies according to the nature of the business, state, extent of its marketing operations online and qualification. The average salary ranges from $90k to $175k annually.

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