Internet Marketing Job description

March 30, 20120 Comments

Internet Marketing Job Profile & Description

Internet Marketing involves creating, analyzing, measuring and optimizing online marketing programs to realize marketing goals. Online marketing involves teaming up with Marketing Communications, Product Marketing and Sales departments to create and deploy highly efficient online marketing programs, including blogs, email campaigns, co-marketing opportunities, SEM and online advertising

Responsibilities and Duties

  • Design, manage and implement internet marketing programs including paid search marketing, organic optimization, blog implementation and link-building
  • Manage regular reporting and tracking, and report metrics appropriately and flagging issues for internal stakeholders
  • Develop and manage budgets and metrics, understand and implement coding schemes for the purpose of tracking
  • Analyze and report program performance; provide recommendations and results for improvement and new programs.
  • Proposing new internet marketing strategies
  • Create feature specification documents to improve the website and other online projects.
  • Manage day-to-day client and company relationships through presentations and conference calls

Additional responsibilities

  • Provide leadership and guidance to search engine marketers
  • Develop thorough, insightful recommendations to improve design, technical, content, on-page and off-page optimization necessities

Education and Qualifications

  • A bachelors degree in Arts or Science with emphasis in computer science, marketing, communications, advertising, or any related field
  • Good understanding of search engine-friendly website designs
  • Ability to make critical design and technical recommendations
  • Deep interest and knowledge in blogs, SEO, SEM, and business analytics

Skills and specifications

  • Excellent verbal, writing communication and presentation skills
  • Excellent organizational skills and inter personal skills
  • Self-motivated with a high level of creativity and a sense of urgency
  • Ability to manage several simultaneous projects and resources without losing focus
  • Highly organized and an eye for detailing

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