SEO Reputation Management Consultant Job Description

March 30, 20120 Comments

SEO Reputation Management Consultant Profile and Description

The SEO Reputation Management Consultant is also known in the online marketing world as a search engine management consultant or professional who is considered as a specialist in protecting online reputation of enterprises using SEO methods and techniques. The position calls for conducting online studies about the potential reputation damage a company faces when search engine results show negative content on the first pages which can turn off prospective buyers and reduce revenue streams. The SEO Reputation Management Consultant is an officer of a PR firm reporting directly to the Reputation Management Director supervising a team of consultants.

SEO Reputation Management Consultant Duties and Responsibilities

  • Implement corporate standards for implementing SEO technologies in manipulating search engine results for the company’s reputation management clients.
  • Work closely with the client’s marketing and PR staff to coordinate customer and public relations activities in restoring and managing the client’s reputation concerns.
  • Use SEO to bury negative content in first pate search engines with positive content through extensive use of positive articles and creation of affiliate websites with related back linked contents.
  • Approve and supervise client initiatives in augmenting staff work in recommended ORM (Online reputation management) activities as implemented.

SEO Reputation Management Consultant Skills and Specifications

  • Should possess excellent mastery of Search Engine Optimization skills and online article marketing
  • Should possess excellent written and verbal communication and interpersonal skills
  • Should possess excellent organizational, supervisory and managerial skills
  • Should possess high diplomatic tact and negotiation skills

SEO Reputation Management Consultant Education and Qualifications

  • A Master’s degree in marketing or business administration (MBA) is preferred given its highly competitive employment situation
  • At least 2-4 years experience in marketing and sales with few years in online marketing

SEO Reputation Management Consultant Salary

The annual average salary of an SEO Reputation Management Consultant varies wildly as it is relatively a new position that has a lot of demand from small and mediums scale industries. Typically the average salary is $75,000 annually.

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