Fashion Marketing Manager Job Description

May 16, 20120 Comments

Fashion Marketing Manager Job Profile and Description

The role of a fashion marketing manager involves publicizing and improving the attention about a particular fashion brand for a company. It requires having great knowledge about this field. A fashion marketing manager also participates in the promotional initiatives.

Fashion Marketing Manager Duties and Responsibilities –

  • Assisting other professionals in the company for the advertising campaigns and monitoring the brand quality.
  • Watching the reactions of the customers to the new products launches
  • Managing the duties of the subordinate employees and to ensure excellent outcome.
  • Handling all activities related to product branding and marketing of new products.
  • Handling the public relations matters.

Fashion Marketing Manager Skills and Specifications –

  • Should have great knowledge about the fashion industry and advertising techniques.
  • Should be able to understand the psychology of the customers and their taste
  • Must be able to interact skillfully with the other fellow workers
  • Should know about product pricing
  • Great organizational and coordinating skills.

Fashion Marketing Manager Education and Qualifications –

  • A graduate degree in fashion merchandising, business administration or fashion marketing from an accredited institution.
  • Degree or diploma course in fashion designing is an added advantage

Fashion Marketing Manager Salary –

The average annual salary for this position is $92,520.

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