Marketing Coordinator Job Profile and Description

August 27, 20130 Comments

A Marketing Coordinator’s is responsible for managing a wide range of marketing processes and projects. He interacts with sales, product development, and customer service departments to ensure that the collateral and other communications reflect brand of the company accurately. A marketing coordinator performs a plethora of administrative and marketing support duties related to the daily operations of the marketing department.

Duties and Responsibilities

  • Assist Marketing Manager in coordinating various integrated communication and marketing activities.
  • Interface with counterparts and building up relationships with them at marketing suppliers.
  • Coordinate in production of a wide range of marketing communications.
  • Develop and maintaining sales proposals and collateral, desktop publishing, rate cards, newsletters, brochures, and many other materials related to marketing.
  • Supervise the production or implementation of marketing materials.
  • Execute a wide variety of details that involve direct mail, email broadcast campaigns, outbound calls, marketing trade shows and events, public relations, customer communications, media advertisements, promotions, and other marketing plans.
  • Track campaigns; prepare performance analysis reports of post campaign and making recommendations to concurrent programs for corrective modifications.
  • Maintain communication open lines with all organizations and providing prompt answers to requests in order to determine how to convey concise, clear, and timely selective information.
  • Develop standardize presentations, sales scripts, proposals.
  • Maintain content and providing monthly updates to company website.
  • Produce quarterly newsletter and distributing it to email marketing list of company.
  • Assist in writing, tracking and delivery of press releases.
  • Provide product positioning materials as well as training for customer service and sales.
  • Implement project management system for documenting and tracking activities.
  • Support channel collaborates with collateral, sales training and best practices.
  • Attend tradeshows, company sponsored promotions and events, city tours.
  • Monitor online blogs for tracking communications related to the brand of a company.
  • Build a lead scoring system for evaluating lead quality opportunities.
  • Develop lead generation plans with targets, measures, and objectives.
  • Work with customers in developing case studies, references, and testimonials.
  • Execute and analyze results of advertisement and marketing campaigns.
  • Computer proficiency with Microsoft Office, Dreamweaver, Front Page skills required.
  • Ability to operate under solid pressure and meet tight deadlines.
  • Excellent Excel, PowerPoint, Word, and Outlook skills.
  • Effective project management skills.
  • Sound understanding of marketing principles.
  • Effective understanding of latest technologies and should identify how to apply them in marketing.
  • Excellent copywriting skills and should be able to rework technical content for a wider audience.
  • Good team player and should meet or exceed team goals.
  • Plan decisions and practice good judgment.
  • Build excellent working relationship to attain goals.
  • Work collaboratively and efficaciously as a team member.
  • Be self-motivated, confident, energetic, and creative.
  • Effectively communicate and make best use of interpersonal skills.
  • Should be able to deliver creative and innovative thoughts.
  • Communicate excellently in verbal and in writing with all kinds of people.
  • Bachelor’s degree in business, marketing or organizational development.
  • Degree in sales administrative or marketing related field.
  • Degree from an accredited institution.

Skills and Specifications

  • Computer proficiency with Microsoft Office, Dreamweaver, Front Page skills required.
  • Ability to operate under solid pressure and meet tight deadlines.
  • Excellent Excel, PowerPoint, Word, and Outlook skills.
  • Effective project management skills.
  • Sound understanding of marketing principles.
  • Effective understanding of latest technologies and should identify how to apply them in marketing.
  • Excellent copywriting skills and should be able to rework technical content for a wider audience.
  • Good team player and should meet or exceed team goals.
  • Plan decisions and practice good judgment.
  • Build excellent working relationship to attain goals.
  • Work collaboratively and efficaciously as a team member.
  • Be self-motivated, confident, energetic, and creative.
  • Effectively communicate and make best use of interpersonal skills.
  • Should be able to deliver creative and innovative thoughts.
  • Communicate excellently in verbal and in writing with all kinds of people.

Education and Qualification

  • Bachelor’s degree in business, marketing or organizational development.
  • Degree in sales administrative or marketing related field.
  • Degree from an accredited institution.

Click Here To Download Marketing Coordinator Job Profile and Description

 

Filed in: Marketing Job Description
Tagged with:

Leave a Reply

Back to Top