Marketing Representative Job Profile and Description

August 30, 20130 Comments

A marketing representative is responsible for creating awareness about a product, service, business or organization. He is also responsible for supporting a wide range of marketing activities and is the connection between the buyer and seller.

Duties and Responsibilities

  • Has to attend regular meetings with clients regarding the product, service or organization he has to represent.
  • Attend sales meetings regularly in order to understand the product, service or brand he has to market.
  • Study customer feedback and organize surveys.
  • Plan strategies and ways in making the product or service exciting enough for customers to endorse.
  • Handle the advertising and public relations of the product or service of his client.
  • Maintain good relationships with different media houses and advertising firms.
  • Very strong marketing skills are an obvious necessity for a marketing representative.
  • Possess good oral and written communication skills.
  • Be self – confident and have good interpersonal skills to gain the trust and confidence of different people.
  • He has to be self – motivated and must have a drive to excel in this competitive environment.
  • Have good business contacts with different sets of people as he needs them in handling the marketing of products and services.
  • Willing to work long hours, especially during product launches of his clients.
  • Capable of working in stressful situations.

Skills and Specifications

  • Very strong marketing skills are an obvious necessity for a marketing representative.
  • Possess good oral and written communication skills.
  • Be self – confident and have good interpersonal skills to gain the trust and confidence of different people.
  • He has to be self – motivated and must have a drive to excel in this competitive environment.
  • Have good business contacts with different sets of people as he needs them in handling the marketing of products and services.
  • Willing to work long hours, especially during product launches of his clients.
  • Capable of working in stressful situations.

Education and Qualifications

Persons who want to become a marketing representative need to have a Bachelor’s degree in marketing or the like. A degree in a specialized area, such as finance, communications or banking is an added advantage in that specific industry.

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