New Product Planning Manager Job Description

May 16, 20120 Comments

New Product Planning Manager Job Profile and Description

In today’s fast growing and competitive world, a business has to offer new and innovative products to the customers to survive and excel. Here, comes the role of a New Product Planning Manager – a person who researches market trends and customer preferences and, then helps a company create new and interesting products. They not only help create new and innovative products, but also help improving the existing products.

New Product Planning Manager Duties and Responsibilities

  • Analyze industry census and psychographics to identify buying styles, habits and choices per industry section to confirm target markets for new goods and solutions.
  • Present to management recommendations on industry positioning of new goods and solutions.
  • Design goods and solutions based on industry choices and views for maximum puncture and reach.
  • Gather and evaluate data on competitive items and determine the best product mix and where to contend effectively.

New Product Planning Manager Skills and Specifications

  • Has thorough understanding about the company goods and solutions as well as their promotion potentials
  • Can think out of the box and suggest alternatives to promotion problems
  • Excellent business, interaction, people control, promotion, preparing and cultural skills

New Product Planning Manager Education and Qualifications

  • A BA/BS degree in marketing, commerce, mass communication or management is required and, a industry specific course is an advantage.
  • Work experience in brand management or marketing is preferred

New Product Planning Manager Salary

The average annual salary for this position is $106,000.

 Download New Product Planning Manager Job Description in Word Format

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