Sales and Marketing Job Profile and Description

August 30, 20130 Comments

The sales and marketing executive is responsible for handling the sales and marketing of the products or services of the organization he has been hired by.

Duties and Responsibilities

  • Bringing in the revenue of the organization. It is his job to market and sell the product or service to the customer and garner profits.
  • Take part in developing the marketing strategy of the product with the help of other departments of the organization.
  • Help in product placement.
  • Deal directly with end consumers if the need arises.
  • Coordinate all promotional, marketing and advertising activities.
  • Take part in customer feedback surveys and work out ways to garner higher profits.
  • Regularly liaison with advertising and media.
  • Reach the target sales set up by his supervisor.
  • Take part in sales meetings and present reports about the sales and marketing figures.
  • Have to be involved in pricing strategy.
  • Possess excellent verbal and written communication skills to succeed in this profession.
  • Very good selling skills and should have a pleasing personality.
  • Persuasive, adaptable, innovative and problem – solving.
  • Good formal presentation skills as he may have to present his product or service to a group of people.
  • Stress-tolerance levels should be high as this profession is highly competitive.

Skills and Specifications

  • Possess excellent verbal and written communication skills to succeed in this profession.
  • Very good selling skills and should have a pleasing personality.
  • Persuasive, adaptable, innovative and problem – solving.
  • Good formal presentation skills as he may have to present his product or service to a group of people.
  • Stress-tolerance levels should be high as this profession is highly competitive.

Education and Qualifications

A professional degree in business or marketing is highly desirable for sales and marketing executives. Alternatively, a Bachelor’s degree in any stream is the minimum educational qualification required.

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