Senior Manager Digital Marketing Job Description

May 16, 20120 Comments

Senior Manager Digital Marketing Job Description and Profile

The digital world has a great influence over sales and marketing strategies. A senior digital marketing manager is responsible for promoting the products and services of an organization by making use of all marketing channels including websites, email marketing, online marketing, phone marketing etc. He provides his services to the sales and marketing department of the company under the marketing head.

Senior Manager Digital Marketing Duties and Responsibilities

  • Identifying the most suitable digital media for most effective marketing
  • Making use of various digital channels efficiently
  • Evaluating the web development requirements of the company and ensuring the proper designing of company website with regular updates
  • Ensuring the maximum visibility of the website in internet market with proper search engine optimization techniques
  • Making use of other online channels of marketing like blogs, ad posting and article marketing to increase the search value of the company website
  • Coordinating with the marketing communication manager to obtain marketing data such as articles, email texts and web content
  • Frequently uploading of press releases
  • Making a proper use of phone marketing and text message marketing
  • Developing strategies for overall digital channel marketing campaigns
  • Preparing and keeping records of the spending budget
  • Evaluating and assessing the performance of junior staff

Senior Manager Digital Marketing Education, Training and Qualifications

The basic educational requirement for the profession of Senior Manager Digital Marketing is a Bachelor’s degree in sales and marketing. Experience plays an important role as digital marketing world is entirely based upon practical knowledge which is not included in any college curriculum.

Senior Manager Digital Marketing Degrees, Courses & Certification

The most recommended degree is Master’s degree in Business Administration (MBA) in sales and marketing stream. Experience increases the opportunities of getting placed as a manager.

Senior Manager Digital Marketing Skills and Specifications

  • Should have good knowledge about different kinds of digital media
  • Should have good understanding of working of digital media to use them optimally
  • Must be creative and innovative
  • Must possess excellent verbal and written communication skills
  • Excellent problem solving and decision making abilities
  • Should be able to maintain good relationship with people involved in industry and digital media
  • Must be well aware of various internet technologies

Senior Manager Digital Marketing‘s Salary/Wage

The salary of a senior manager digital marketing highly depends upon the company and the experience, though it may range from $40,000 to $90,000.

 Download Senior Manager Digital Marketing Job Description in Word Format

Filed in: Marketing Job Description
Tagged with:

Leave a Reply

Back to Top