Assistant Media Buyer Job Description

April 21, 20120 Comments

Assistant media buyer job description and profile

The profile of an assistant media buyer consists of assisting a media buyer in purchasing media space in order to use it for placing ads and other publicity works. Media space is also purchased along with media space. Media space includes television, radio, internet and print media like newspapers, newsletters and magazines.

Assistant media buyer duties and responsibilities

The main duty of an assistant media buyer is to assist a media buyer in performing the following duties:

  • Interacts with the media person and negotiates cost of media space and time
  • Placing ads on the media space
  • Reselling the media space to other buyers
  • Acts as the middleman between the advertising companies and the clients
  • Conduct regular surveys and market research in order to find out the pulse of the consumers and take the marketing campaign forward accordingly
  • Devises methods and formulates plans to increase the reach of the ads
  • Considers the budget of the client regarding media space and chooses the best possible deal
  • Calculates bills for the clients

Assistant media buyer skills and specifications

The skills and specifications of an assistant media buyer are:

  • Must be an excellent negotiator with commendable communication skills in order to beget the best possible deal for the clients
  • Must have good writing skills in order to write reports for the clients
  • Must have high level of logical and analytical thinking ability
  • Good leadership qualities
  • Good computer skills

Assistant media buyer education and qualifications

The education and qualifications required for an assistant media buyer are:

  • A bachelor’s degree in mass media, communications, business management, advertising or other related subjects
  • Experience in marketing, advertising and sales is an advantage

Assistant media buyer salary

The salary of an assistant media buyer ranges between $30,000 and $35,000 annually. The assistant media buyer can earn additional bonus on every deal that he makes.

Download Assistant Media Buyer Job Description in Word Format

Popular Job Description Search:

Filed in: Media Job Description
Tagged with:

Leave a Reply

Back to Top