Media Supervisor Job Description

April 25, 20120 Comments

Media supervisor job profile and description

The media managers, directors or supervisors of a organization are responsible for all the publicity and press releases that concerns the use of media, like forming advertising and marketing strategies, create ad profiles, study the market trends and see that the organization gets effective media coverage.

Media supervisor duties and responsibilities

The duties and responsibilities of a media supervisor revolve around ensuring that the organization remains in the eyes of the public, thereby promoting the profits of the organization. The various duties and responsibilities of a media supervisor are:

  • Conducting continues market research in order to understand the pulse of the clients
  • Devising marketing strategies involving the media like press releases, ads on radio and television, ads on the internet, in magazines and other related sources.
  • Deciding the amount of time each ad should run in each media
  • Finding the perfect television channels, magazines and websites to put ads
  • Keeping a track on advertising budget and see that the budget does not go overboard
  • Correlating the statistical data of the organization to decide the best advertising plan

Media supervisor skills and specifications

The skills and specifications of a media supervisor are:

  • Creativity and innovation in designing advertising campaigns
  • A keen eye for detail
  • Ability to judge the reactions of the audience to the ads
  • Good knowledge about statistics
  • Very effective communication and negotiation skills
  • Should have a comprehensive knowledge about all the media of advertising
  • Ability to manage time and meet deadline

Media supervisor education and qualifications

The education and qualifications required for a media supervisor are:

  • A bachelor’s degree in advertising and marketing
  • A degree or diploma in business management and media planning

Most of the recruiting companies require at least 3 to 5 years of experience in the field of marketing and advertising.

Media supervisor salary

The salary of the media supervisor depends on the recruiting organization, experience of the applicant and his skills. The salary may range between $100,000 and $150,000.Download Media Supervisor Job Description in Word Format

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