Social Media Coordinator Job Description

April 26, 20120 Comments

Social Media Coordinator Job Profile and Description

As a large number of youth spend time in the social networking sites nowadays, organizations understand the potential of this field and use this platform as an effective marketing tool. The social media coordinator should have a sustained and regular presence in social media sites and make effective strategies to promote his organization’s products and services.

Duties and Responsibilities

  • A social media coordinator should launch and manage social media presence on sites like MySpace, Facebook, Twitter etc
  • He ought to be able to work across departments to ensure proper messaging is being executed online that will help reach the organization objectives
  • He has to support and protect brand by making sure that positive messaging is maintained in community and establish consistency of messages
  • He has to manage online discussions by listening to what the users are saying, reading discussion forums, and responding in a timely manner to the users’ needs
  • He has to regularly monitor and track discussion topics for the management team
  • He should prepare reports to update internal staff on usage statistics

Skills and Specifications

  • A social media director needs to have excellent communications skills, both verbal and written
  • He ought to know about different social media space and use different client statistics to his advantage
  • He ought to be a regular member of social media sites, blogs, twitter etc
  • He ought to good analytical and networking skills
  • He should be experienced in online marketing, advertising and public relations strategies
  • The candidate should be able to work in a fast-paced environment and should have good leadership quality

Education and Qualifications

A social media coordinator needs to have a commerce degree or an MBA. He ought to specialize in sales and marketing and needs to have active knowledge of social media websites in order to use it effectively.

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