Spokesperson Job Profile and Description
A spokesperson is a person who speaks on behalf of an organization or company, presenting their views, communicating information to and from the media, government and the public. A spokesperson is known by different names in different companies, like public information officer, public relations specialist, press secretary, or media affairs specialist.
Duties and Responsibilities:
- In order to communicate with the media, a spokesperson has to arrange and attend press conferences and appear for media interviews
- He must correspond with individuals and groups and constantly interact with others so as to keep a smooth flow of information between a organization and the public
- Being the public face of an company, he is required to travel frequently
- In case of any disaster or a scenario where the organization or company’s reputation is on the line, a spokesperson has to handle some damage control measures, thereby assuring the public and stakeholders that they need not worry
- In order to convincingly assure others, he must be aware of the organization’s policies, strategies and know what stand to take so that a positive public image of his company is maintained
Skills and Specifications:
- A spokesperson needs to be diplomatic and be a quick thinker to answer questions put forward by the media honestly, yet in keeping with the organization policy
- A spokesperson of any organization or political party must keep in touch with media persons and have exceptional communication skills
Education and Qualifications:
Usually a spokesperson is someone who is a senior member of an organization or political party as he is required to know about the company in details and have the confidence to face the media’s questions. However, a diploma or a degree in mass communication with specialization in public relations is helpful as it will give him training on how to tackle such situations for the benefit of his organization.
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