Market Research Analyst Job Description

May 31, 20120 Comments

Market research analyst job profile and description

The trends of the market are a very important factor to consider when an organization launches a new product or a new marketing campaign. A market research analyst studies the trends of the market and analyses the requirements of the people. He reports the findings to the organization management who plan further steps based on the report.

Market research analyst duties and responsibilities

The duties and responsibilities of a market research analyst are:

  • Conduct market research by means of client surveys and direct client interaction
  • Planning questionnaires and survey sheets
  • Analyze and document the results of the research and interpret data in order to form marketing strategies
  • Prepare a detailed report regarding the market scenario, which includes competition details
  • Suggesting and formulation marketing trends based in the findings of the research
  • Develop innovative methods to gauge market trends

Market research analyst skills and specifications

The skills and specifications of a market research analyst are:

  • Excellent knowledge about consumer psychology in order to assess consumer requirements and gauge the current trends
  • Excellent knowledge about how to promote a product and adapt strategies suitable for the current market trends
  • Outstanding communication and writing skills
  • Outstanding analysis, logic and reasoning, interpretation and decision making ability
  • Excellent knowledge about business management and strategy planning techniques
  • Excellent mathematics and statistic skills
  • Ability to organize time and resources
  • Excellent negotiation skills
  • Excellent computer skills

Market research analyst education and qualification

The education and qualifications required for a market research analyst are:

  • A bachelor’s and master’s degree in business management and administration with special emphasis on marketing is required
  • Experience of 3 to 5 years in sales and marketing division is necessary

Market research analyst salary

The salary varies depending on the organization of work or experience levels. It may range between $75,000 and $125,000 annually.

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