Display Manager Job Profile and Description
A Display Manager of an company is entrusted with the responsibility of driving customers to the store through creatively showcasing products of the store on the showroom display windows. The key traits that a display manager ought to possess are that of innovation, creativity and originality. A professional of this position is also primarily accountable for increasing store footfalls and the financial success of the establishment.
Duties and Responsibilities
- Designing and conceptualizing the product display of the showroom.
- Planning window displays according to seasonal trends and fashions.
- Ideating and strategizing the presentation of products for promotional events of the store.
- Ensuring proper signage and lighting for the display of merchandise.
- Analysis of floor plans of the store and customer flow patterns for planning displays appropriately.
- Leading a team of display assistants and technicians and delegating necessary tasks to them.
- Noting customer responses and feedback of store products.
- Keeping a track of sale records and footfall of the store.
Skills and Specifications
- Must possess excellent analytical, creative and innovative skills.
- Must have the ability to efficiently lead a team and evaluate their performances.
- Must have an understanding of market trends and customer mindsets.
- Strong organizational and supervisory skills and abilities.
Education and Qualifications
- Bachelor’s or an associate’s degree merchandising, retailing, fashion management or any other related discipline of study from a certified college.
- Post Graduate degree in retailing, store management, visual merchandising, retail or any other related discipline with about 3 to 4 years experience in display management.
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