Visual Merchandising Planner Job Description

June 7, 20120 Comments

Visual Merchandising Planner Job Profile and Description

The profile of a Visual Merchandising Planner is of conceptualizing the visual display of a store to instigate sale and generate revenue for the store. A person in this position is entrusted with the responsibility of driving customers to the store through their innovative bent of mind. A visual merchandising planner works in large departmental stores, luxury boutiques and retail chains.

Duties and Responsibilities

  • Planning and organizing the creative display of products.
  • Ensuring that the features of the products are clearly visible and attract consumers.
  • Conceptualizing designs and ideas for the frequent change of the display window products.
  • Designing the display of merchandise for targeting consumers of all genres.
  • Procuring consumer feedback and evaluating store sales reports of implementing changes in display and design.
  • Maintaining neatness and cleanliness in the work areas.
  • Working in sync with the store manager and other organizational divisions.
  • Evaluating the market spending patterns and trends for planning visual displays.
  • Leading and supervising the work of assistants and staff.

Skills and Specifications

  • Must possess good written as well as oral communication skills.
  • Must have creative and innovative abilities for planning store displays.
  • Good leadership and motivational skills so as to effectively manage a team of subordinates.

Education and Qualifications

  • Bachelor’s degree or a diploma in sales, advertising, visual merchandising or other related field of study from an accredited college.
  • Post Graduate degree in the field of marketing, visual merchandising, retailing or any other related field of study with at least 2 – 3 years experience in visual merchandising

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