Advertising Copy Writer Job Description

July 6, 20120 Comments

Advertising Copy Writer Job Description

Job Profile and Description

  • Copywriters are responsible for generating the words, slogans and audio scripts that accompany advertising visuals.

Advertising Copy Writer Duties and Responsibilities

  • Meet and discuss with lead copy writers, advertising account managers and clients to get a good grasp of client’s marketing requirements for branding, product positioning, target markets and advertising goals to guide in the development of ad copies.
  • With target markets and objective identified, craft the advertorial or slogan in the language that is within the vernacular of the market for easy advertising penetration.
  • Write variations of the ad copy suitable for use in the selected media channel such as print, broadcast, billboard, poster or the web.
  • Present ad copy ideas and drafts to senior copy writer for approval.
  • Edit or rewrite existing copy as required and submit copy for approval
  • Develop advertising campaigns for the client’s range of products.

Skills and Specifications

  • Must be highly creative and imaginative, and curious about clients’ products or services
  • Must be skilled in writing clear, concise and grammatically correct copy
  • Understand the different language styles that appeal to various target markets
  • Must have excellent interpersonal and communication skills
  • Work well in a team and with a range of creative people
  • Be able to work under pressure and manage workloads effectively
  • Be highly self-motivated and well organised
  • Be able to see other people’s points of view and take on board feedback
  • Possess good leadership, people and project management skills.

Education and Qualifications

  • Relevant undergraduate course in English, Advertising, Mass Communication or related courses is basic

Salary

  • The median salary for Advertising Copy Writers in 2009 stood at $25.91 per hour or $53,900 annually. Students on a summer job in the position won’t get this rate but can expect close to the lower end of the pay scale which also depends on the advertising firm size and location.

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