Account Planner Job Description

September 30, 20110 Comments

Account Planner Job Profile and Description

Account planners are the very important and integral part of every sales and marketing block related to the industry .They contribute in some very important functions of the industry like planning, supporting administratively as well as logistically. Account planners are employed in many public relations firms, consulting agencies, firms related to marketing, and major corporations. Account planners are the key personnel and play a very important part in development and execution of a great marketing strategy. They don’t have to go for any travel. They basically have to work in office environment. They work as a part of a huge team and keep interacting between team members they are working with. Account planner possesses qualitative research skills, knowledge and specification of expert marketing strategy. Account planners have to conduct market research and filter related data to create opportunities campaign which is actually related marketing. The position of an account planner is considered as an initial of career in a industry Actually this position is not entry level; this is one step beyond an entry-level marketing agency position.

Account Planner Duties and Responsibilities

  • A planner actually has to conduct research related to marketing and filtering the data, related to opportunities.
  • A planner should always try to find   opportunities relevant to campaign if there is any.
  • Account planners are assigned to co-operate account executives they are working with as well as account managers in finding fresh clients.
  • The strategy of a planner is basically including related to mails such as direct mailing, searching internet also related to television, and cold calling.
  • An account planner has to assist in the planning of promotional offers and also in corporate presentations of the industry.
  • An account planner has to analyze accounts and inventory. He also has to analyze material needs for running and upcoming campaigns.

Account Planner Skills and Specifications

  • The planner should be able to conduct market research and filter data for creating marketing task related opportunities.
  • The planner should have qualitative skills, knowledge and specifications related to   marketing for the strategy.

Account Planner Education and Qualification

  • Candidate applying for the post should at least have a bachelor’s degree in marketing, sales business or any other related domain.
  • Applicants for the job should have some past experience in sales administrative or direct sales.

Account Planner Job Salary

  • The salary range of an account planner can be $1000 – $1500 per month.
  • The increment of the planner can be nearly 15% annually.

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