Marketing Data Analyst Job Description

October 7, 20110 Comments

Marketing data analyst job profile and description

The job of a marketing data analyst is to gather and analyze the information about market scenario and present the reports to the management. He or she basically helps the company to use the information to deliver products that are suitable for the current market scenario.

Marketing data analyst duties and responsibilities

A marketing data analyst has to fulfill a very tough job so the duties and responsibilities of a marketing data analyst are as follows:

  • He or she will have the duty to get the information so will have to conduct market surveys in order to accurately assess market situation
  • The most important responsibility is to analyze the results got from the survey
  • He or she has to prepare the reports also that can be used by product development department to access the information.
  • He or she has to utilize the resources such that it suits the market scenario
  • He or she has to maintain the coordination with the other departments to utilize the information.
  • It will be the duty to prepare the records also so will have to make the documents and computerize all the research and survey data
  • He or she will have to assist the designing according to the market expectations.
  • It will be needed to maintain the quality control so perform checks
  • He or she has to fulfill all the formalities of risks also before the product is released into the market

Marketing data analyst skills and specifications

The candidate needs to possess the skills and specifications and they are as following:

  • The prime skill required is the ability to analyze data perfectly.
  • He or she should have the organizing ability to categorize important and unimportant data.
  • He or she should have the good decision making skills to assess the market scenario from the results of the survey
  • He or she needs to have the communication power skills and should be able to give quality customer service
  • As it is the tough job so the candidate should be hard working and work under pressure
  • The candidate should have the required knowledge of computers and applications.

Marketing data analyst education and qualification

The education and qualifications of a marketing data analyst are:

  • BASIC DEGREE: The basic degree required for the job is a bachelor’s degree in the related field of work

Marketing data analysts salary

  • The salary of a marketing data analyst ranges between $35,000 and $60,000 per annum.

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