New Product Planning Job Description

October 14, 20110 Comments

New product planning profile and job description

The New Product Planner has the responsibility to perform multi tasks and basically works for increasing the sales and visibility. He or she has the task of managing a specific product or group of products manufactured by the company or the corporation and develop successful strategies for the successful operation of the company. They have to supervise and direct the staff to get ample assistance in their tasks.

New Product Planning Duties and Responsibilities

The duties and responsibilities which a new product planner has to fulfill are as follows:

  • He or she has to keep in mind that the product assigned to the organization should be profitable and beneficial in nature.
  • It will be the responsibility to first carry out extensive research of market trends, pricing policies etc.
  • He or she needs to gather the information about all the goals and collaborating with the staff.
  • It will be needed to update the seniors about the product timely so has to submit the progress reports to them about the design and plan.
  • It will be needed to work with the other departments in order to succeed in the job of new product planning perfectly.

New Product Planning Skills and Specifications

The skills and specifications required to do the job of a new product planner are as follows:

  • The person should have exceptional planning abilities to do the job perfectly.
  • He or she should be able to maintain the coordination among the various departments of the organization.
  • The person needs to have exceptional analytical skills to examine all aspects of a product
  • He or she needs to be excellent communicator and so should have exceptional skills both verbally and written.
  • It will be needed in a person to have good sense of sales, marketing and advertising and nice background in the field as well.

New Product Planning Education and Qualifications

  • The basic degree required for the job is a Bachelor’s degree in business administration or any other liberal arts.
  • Candidate desiring to apply in technical industries should have a degree in the related field.

New Product Planning Salary

The salary of a new product planner largely depends upon the factors such as the nature of the employer, location, educational qualifications and the most important factor the years of experience.

  • According to, the salary of new product planning manager $59,730 and $98,853.

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