Communications Specialist Job Profile and Description

September 2, 20130 Comments

The product’s acceptability in the market is a reflection of its reputation and the image that the company has, and thus determines is profitability. Its continuance and existence also hinges to the same reputation. Public Relations Specialists or Media Specialists also known as Communication Specialists in other industries, work as advocates for companies, organizations and individuals who seek to build and sustain positive relationships with the public. The main premise for this is good public relations are good business.

Communications Specialist Duties and Responsibilities

  • He has to secure guaranteed spots in broadcast and print media for press releases, announcements and appearances as needed.
  • He is supposed to provide support to executives and personalities appearing in any media
  • He has to draft advertorial articles to be used in printed media.
  • He is the one who recommends strategic redirection of failed marketing and promotional campaigns based on the public image perceptions.
  • He should participate actively in any corporate or individual’s public image positioning initiatives such as crafting new logos, taglines, brand naming, etc.
  • He has to supervise the conduct of corporate events with high media visibility.
  • He has to prepare invitation list for media in any corporate or celebrity event.

Communications Specialist Skills and Specifications

  • Must have the sensitivity to gauge public perception about the company or individual based on media, survey polls and online opinion
  • Must have excellent tact and diplomacy in dealing with the press and the media
  • Must be able to work long hours often under extreme pressures
  • Excellent verbal and written communication skills

Communications Specialist Education and Qualifications

  • A BS/BA college degree in Mass Communication, Sociology, Industrial Psychology, Advertising or relative courses is basic
  • 2-3 years of experience in an advertising, promotions and public relations work in any industry is an advantage

Communications Specialist Salary

The median annual compensation for salaried Media/Communications/public relations specialists stood at $51,300 in 2008. The middle 50% earned between $38,400 and $71,700 with the lowest 10% earning around $30,100 while the top 10% earned about $98,000.

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