Advertising Manager Job Description

May 16, 20120 Comments

Advertising Manager Profile and description


Large businesses have a job profile of ‘Advertising Manager’ that takes care of all the promotional activities. An Advertising manager works closely with the marketing directors to find their target market, draw goals, and set budgets for the advertising campaigns. This profile has the main responsibility to find out effective ways to inform customers about the company’s products and services. They also need to work with outside advertising agencies

Advertising Manager Duties and Responsibilities –

  • Preparing & presenting the annual advertising budget to the management
  • Handling all advertising campaigns
  • Working in coordination with the outside advertising agencies
  • Attending meetings with the sales department to gather all the vital information necessary for releasing in ad campaigns
  • Approving all adverting media placements,
  • Working with the public relations officers for preparing crafting press releases
  • Coordinating with IT team for online advertising

Advertising Manager Skills and Specifications –

  • Must have a creative bent of mind for product branding
  • Must have innovative advertising ideas for the product selling
  • Must have excellent organizational and managerial skills
  • Excellent have good people skills
  • Excellent verbal and writing communication skills

Advertising Manager Education and Qualifications –

  • A Bachelor of Arts in Advertising with 3-5 years of work experience in marketing and sales.
  • An MBM or MBA is an advantage.

Advertising Manager Salary –

The average annual salary for his position is $80,300.

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