Communications Specialist Job Description

May 16, 20120 Comments

Communications Specialist Job Profile and Description


The role of a ‘Communications Specialist’ is very important in a business. This position is also known as ‘Public Relations Officer’. The person is required to build a positive image about a company in public. They market a company and its products or services for commercial purposes.

Communications Specialist Duties and Responsibilities –

  • Arranging spots in media – print, electronic and web etc. for press releases, announcements and appearances
  • Supporting executives appearing on media
  • Drafting articles for print media.
  • Recommending strategies for better marketing and promotional campaigns based on the public image perceptions.
  • Handling public image positioning like crafting new logos, taglines, & brand naming, etc.
  • Managing the conduct of corporate events

Communications Specialist Skills and Specifications –

  • Must be able to measure public perception about the company based on media, survey polls and online opinion polls etc.
  • Must have excellent judgment and diplomacy when dealing with the press and the media
  • Must be able to work long hours under extreme pressures
  • Should have good verbal and written communication skills

Communications Specialist Education and Qualifications –

  • A BS/BA college degree in Mass Communication, Sociology, Industrial Psychology, Advertising or relative courses is basic
  • 2-3 years of work experience in an advertising, promotions and public relations work in any industry is an advantage

Communications Specialist Salary –

The average annual salary for this position is around $51,300 per annum.

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