Communications Specialist Job Description
Communications Specialist Job Profile and Description
The role of a ‘Communications Specialist’ is very important in a business. This position is also known as ‘Public Relations Officer’. The person is required to build a positive image about a company in public. They market a company and its products or services for commercial purposes.
Communications Specialist Duties and Responsibilities –
- Arranging spots in media – print, electronic and web etc. for press releases, announcements and appearances
- Supporting executives appearing on media
- Drafting articles for print media.
- Recommending strategies for better marketing and promotional campaigns based on the public image perceptions.
- Handling public image positioning like crafting new logos, taglines, & brand naming, etc.
- Managing the conduct of corporate events
Communications Specialist Skills and Specifications –
- Must be able to measure public perception about the company based on media, survey polls and online opinion polls etc.
- Must have excellent judgment and diplomacy when dealing with the press and the media
- Must be able to work long hours under extreme pressures
- Should have good verbal and written communication skills
Communications Specialist Education and Qualifications –
- A BS/BA college degree in Mass Communication, Sociology, Industrial Psychology, Advertising or relative courses is basic
- 2-3 years of work experience in an advertising, promotions and public relations work in any industry is an advantage
Communications Specialist Salary –
The average annual salary for this position is around $51,300 per annum.
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