Communications Specialist Job Description

Communications Specialist Job Profile and Description

 

The role of a ‘Communications Specialist’ is very important in a business. This position is also known as ‘Public Relations Officer’. The person is required to build a positive image about a company in public. They market a company and its products or services for commercial purposes.

Communications Specialist Duties and Responsibilities –

• Arranging spots in media – print, electronic and web etc. for press releases, announcements and appearances
• Supporting executives appearing on media
• Drafting articles for print media.
• Recommending strategies for better marketing and promotional campaigns based on the public image perceptions.
• Handling public image positioning like crafting new logos, taglines, & brand naming, etc.
• Managing the conduct of corporate events

Communications Specialist Skills and Specifications –

• Must be able to measure public perception about the company based on media, survey polls and online opinion polls etc.
• Must have excellent judgment and diplomacy when dealing with the press and the media
• Must be able to work long hours under extreme pressures
• Should have good verbal and written communication skills

Communications Specialist Education and Qualifications –

• A BS/BA college degree in Mass Communication, Sociology, Industrial Psychology, Advertising or relative courses is basic
• 2-3 years of work experience in an advertising, promotions and public relations work in any industry is an advantage

Communications Specialist Salary –

The average annual salary for this position is around $51,300 per annum.

 Download Communications Specialist Job Description in Word Format

Filed in: Marketing Job Description
Tagged with: Communications Job Description • Specialist Salary