Market Planning Director Job Description

May 16, 20120 Comments

Market Planning Director Job Description and Profile

Market planning director is the head of promotion and revenue department in an organization. He is accountable for making policy choices on promotion and revenue in a company He is an approver and decision maker for all promotion strategies. He takes on all management performs and guarantees that the product is efficiently released and accepted in the marketplace. The job involves a lot of creativeness and a sound knowledge about the current market situation. The choices created by the market preparing manager can either make or break the reputation of the organization, so it is a very accountable job.

Market Planning Director Duties and Responsibilities –

  • Come up with promotion plans based on the current industry condition
  • Ensure that all the promotion actions in the organization as per organization norms
  • Ensure effective release of organization goods and services into the market
  • Evaluate the devices going out of the organization with regard to promotion such as press announcements, press notices and ads in the list media
  • Ensuring top quality promotion campaigns
  • Planning levels of release of the product of the industry in the nationwide and worldwide arena
  • Scheduling special offers before launch
  • Organize level reveals and other actions as part of the promotion campaigns
  • Ensure that every release of the organization has clean content
  • Ensuring that the special offers and promotion actions are apt for the current industry conditions
  • Plan costs for promotion and promotion operations
  • Ensure that functions stay within budgets
  • Make important choices on sponsorships

Market Planning Director Education, Training and Qualifications –

Degree in administration, sales and marketing is the desires degree in the field. However, the most important aspect is experience since important strategy decisions need to be made.

Market Planning Director Degrees, Courses & Certification –

A Master’s degree in business administration with sales and marketing as the major subjects is required. Work experience in the similar profile is also required.

Market Planning Director Skills and Specifications –

  • Excellent communication and management skills
  • Must be able to analyze the market as well as foresee market trends
  • Excellent statement skills
  • Must have a very innovative extend of mind
  • Must have a eager eye for detail
  • Must be a visionary
  • Must be very structured with boost control skills

Market Planning Director‘s Salary –

The average salary for this position is $75,000 to $150,000 per annum.

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