Market Research Manager Job Description

May 16, 20120 Comments

Market Research Manager Job Description and Profile

The job profile of a market research manager involves making important decisions about the various options available for best possible promotion and take actions to execute them. They confer with a team of researching experts and select the best option. It also requires preparing brief reviews based in the marketplace situation and making the right suggestions to the promotion manager of the organization. They are also accountable for creating the best promotion strategies along with the promotion staff in order to improve sales of the organization. Important policy choices of the organization often rely on the performance of market research manager and hence, this job is very responsible.

Market Research Manager Duties and Responsibilities –

  • Understanding the specifications of customers and usage in general
  • Make excellent choices between different promotion options and choose the one most suitable for the company as well as the industry situation
  • Conferring with researching the industry experts for useful information to create excellent decisions
  • Preparing reviews on industry situation and which best way to use
  • Making final choices with regard to means of collecting information about the industry such as planning of questionnaires
  • Interpretation of available data and creating the best recommendations
  • Working with supervisors of different tasks to ensure aptness of promotion campaign


Market Research Manager Degrees, Courses & Certification –

The minimum qualification is a bachelor’s degree with subjects like mathematics, economics, statistics or business management. A master’s degree in business management is also preferred for this job.

Market Research Manager Skills and Specifications –

  • Excellent management skills
  • Excellent watching and examination abilities
  • Excellent decision making skills
  • Must be able to predict market scenario to make accurate marketing decisions
  • Strong communication skills
  • Must be able to understand graphs and statistical reports
  • Must be meticulous and highly organized

Market Research Manager‘s Salary –

The average annual salary for this position is between $70,000 and $125,000 per annum.

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