Marketing Executive Job Profile and Description

August 24, 20130 Comments

Marketing executives are involved in promotion of brands, products, services or different ideas. Their job is to influence target customers to buy their products maintaining long term relations with them.

Duties and Responsibilities

  • Advertise various products, services or brands.
  • Maintain public relations.
  • Implement distribution of products.
  • coordinate with and report to his senior officers
  • Organize various events for the promotion of company.
  • Constantly try for the development of his product.
  • Maintain the link between media, suppliers and customers.
  • Arrange seminars at different places for creating awareness about his services.
  • Meet customers; explain them the details of his products or services credibly.


Skills and Specifications

  • The job is very challenging so one has to be very positive and determined to face day to day challenges in this field.
  • Should be creative in elevating the name of its brand, service or product.
  • Have an analytical mind to study the market strategies.
  • Hard work is the basic skill needed in this job to be successful.
  • A cogent speaker who should easily persuade others to buy his products, thus convincing skills are very important for these jobs.
  • Be very patient in dealing with different types of customers.
  • Able to handle pressure of work.
  • Good communication and interpersonal skills.

Education and Qualifications

For becoming a Marketing executive one has to be graduate from any field. For higher position and to enjoy perks in this field an MBA or any other higher degree in management will always be helpful.

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