Public Relations Manager Job Description

May 16, 20120 Comments

Public Relations Manager Job Profile and Description

The job profile of a ‘Public Relations Manager’ requires a person to lead a team of communication specialists responsible for building, maintaining and protecting the reputation of a company and positive brand recognition in front of the general public and market.

Public Relations Manager Duties and Responsibilities –

  • Sketching, developing and directing public relations programs to create and maintain a favorable public image for the company
  • Articulate the environmental stand, political impartiality and handling other issues
  • Lead a team of communication specialists.
  • Attend corporate and public events with high visibility.
  • Approve Public Relation programs and campaigns
  • Working in coordination with the Advertising Manager for initiatives like – crafting new logos, taglines, corporate colors, etc.
  • Issuing press releases and making media appearances at corporate court litigation and product scandals.

Public Relations Manager Skills and Specifications –

  • Must have the understanding about the public perception about the company based on media, survey polls and online opinions
  • Must be ready to work long hours under extreme pressures
  • Must have good verbal and written communication skills
  • Must have excellent diplomacy and influential skills to deal with the press and the media
  • Must have good understanding about the industry and socio-politics about the company
  • Should have excellent management, organization and people management skills

Public Relations Manager Education and Qualifications

  • A college degree in Public Administration, Advertising, Industrial Psychology, Public Administration, Mass Communication is required for this position
  • An MBA along with 3-5 year experience in marketing and public relations capacity is a plus

Public Relations Managers Salary –

The average annual salary for the position of a ‘Public Relations Manage’ is $106,000.

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