Sales and Marketing Job Description

May 16, 20120 Comments

Sales and Marketing Job Profile and Description

The main responsibilities of a sales and marketing executive is to managing various procedures involved in sales and marketing strategies of any product or services offered by an organization.

Duties and Responsibilities

  • The main task of a sales and marketing executive is delivering the revenue to the organization. The task involves ensuring the availability of products and services to the potential customers.
  • He has to provide his services to the other active departments to make a strategy for the marketing of the products.
  • He has to decide the proper product placement.
  • He must be able to directly deal with the end user if required.
  • He must actively participate in all promotional, advertising and marketing campaign launched by the organization.
  • He must take participation in getting customer feedback surveys to ensure higher profit for the organization.
  • He has to be in a regular contact with advertising and marketing media.
  • He has to fulfill the sales goals set up by his supervisor.
  • He must attend various meetings and present the reports of sales and marketing statistics.
  • He may have to be actively involved in developing pricing strategies.

Skills and Specifications

  • A sales and marketing executive must have an attractive persona with excellent verbal and written communication skills.
  • He must have good selling skills that can attract and convince the customers easily.
  • He must posses innovative, imaginative and problem-solving skills.
  • He must have leadership quality and can represent himself to a group of people with excellent presentation skills.
  • He must have the ability to accept the challenges as this profession is highly competitive.

Education and Qualifications

A Bachelor’s degree in any stream is the minimum educational qualification criteria for a sales and marketing executive. Having a professional degree in business and marketing is considered as an additional qualification and is highly desirable.

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