Digital Media Specialist Job Description

April 23, 20120 Comments

Digital media specialist job description and profile

A digital media specialist takes care of marketing and sales of the organization products or services by the use of digital media like CDs, DVDs, internet etc. The specialist needs to form strategies and plans to optimize the use of digital media in order to increase the sales of the organization.

Digital media specialist duties and responsibilities

The duties and responsibilities of a digital media specialist are:

  • Plan out video and audio productions with focus on advertising and marketing
  • Plan the digital ads based on the requirements of the client and in keeping with the deadlines
  • Evaluate the digital ads and analyze their influence or impact on the public
  • Use the latest software and information technology to take the organization’s advertising campaign forward
  • Lead a team of graphic designers and impress the desires look and theme of the ad

Digital media specialist skills and specifications

The skills and specifications of a digital media specialist are:

  • Must have very strong knowledge about the different concepts of digital media and their applications
  • Ability to work as a team with focus towards building a digital ad campaign
  • Excellent communication skills in order to interact with the clients
  • Excellent leadership qualities
  • Ability to manage time so as to meet deadlines
  • Excellent organization and planning ability
  • Ability to explain technical concepts in the ads to clients, who may be completely non-technical
  • Ability to work under high stress situations

Digital media specialist education and qualifications

The education and qualifications of a digital media specialist are:

  • A bachelor’s degree in digital media and communications is basic
  • A diploma or certification program in advertising, sales and marketing will be helpful for excellent future prospects

Digital media specialist salary

The average salary of a digital media specialist is $45,000. The salary ranges between $35,000 and 75,000 annually.


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