Media Officer Job Description

April 25, 20120 Comments

Media Officer Job Profile and Description

Social media is one of the most popular platforms, which are used by the consumers and companies for providing the new media along with the aid of social interaction. The popularity of social media has made a number of companies exploit its potential in order to connect to the targeted audience. Media Officer holds a very important position in this filed since it is this professional who helps the company to reach out to the audience.

Media Officer Duties and Responsibilities

  • Developing and executing the social media strategy for the purpose of reporting it to marketing head of the company.
  • Complying with the customer and marketing support efforts of the company
  • Ensuring that the strategies help in increasing the brand awareness and equity.
  • Evaluating, planning, organizing and contributing to the social media channels in order to reach out to the objectives and targets.
  • Ensuring that a proper marketing message has been delivered by which the position of the company is strengthened.
  • Analyzing the existing potential activities in the media and planning, organizing them.
  • Identifying and interpreting the popular trends in social media.
  • Working in collaboration with the other marketing companies thereby developing some unique marketing partnerships and strategies.

Media Officer Skills and Specifications

  • Proficiency in software and computer programs.
  • Good communications and writing skills
  • Strong analytical, research and forecasting skills
  • Multi tasking abilities
  • Ability to meet targets within deadlines
  • Expertise in advertising, online marketing and public relations
  • Good networking, negotiation and leadership skills

Media Officer Education and Qualifications

  • Bachelor’s degree in courses like computer science or business management etc from an accredited institution is required.
  • Basic degree in business advantage from a reputed college is basic.

Media Officer Salary

The average salary of the Media officer is $35, 000. However, their income would greatly vary depending on the nature of the company they work for and the experience of the individual.

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