Media Planner Job Description

April 25, 20120 Comments

Media Planner Job Profile and Description

Media planners help their customers to maximize the impact of their advertising campaigns in a particular medium — print, broadcast or internet. By ensuring that the campaigns reach the desired audiences, media planners help in generating revenues for their customers. In order to do that they need to formulate strategies to research the product, the target audience and understand the objectives and implement those findings to decide which medium, geographical region and time will be suitable for a particular campaign.

Duties and Responsibilities:

  • In many organizations, a media planner may also have to combine the role of planner with the role of media buyer to be more efficient
  • In the research stage, the planner must first comprehend the customer’s objectives, his target audience and budget.
  • He then works with the creative department to make the ideal campaign for the productive

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