Media Specialist Job Description

April 25, 20120 Comments

Media specialist Job Profile and Description

A organization or an company needs the help of media – print, broadcast or internet — to either promote something or to give some information. A media specialist is responsible for managing media strategies and relations. He is a combination of a media planner and a coordinator and in some companies has to play roles of both. But his primary responsibility has to do with keeping contacts with the media, decide effective strategies of presenting a positive image of his customer, thereby becoming the public face of his organization.

Duties and Responsibilities:

  • A media specialist needs to make a comprehensive media plan and then implement it
  • He must be aware of media trends and frequently browse through publications, blogs, channels, surveys, statistics etc
  • He needs to manage the budget for advertising and public relations
  • Based on the organization’s objectives, he must organize marketing materials and logistics
  • He also has to plan, supervise and design media documents and select which media tool would be most suitable for a particular campaign
  • Besides that, he needs to build cordial relations with the customer and media and provide information through press releases, organize press conferences

Skills and Specifications:

  • Communication skills – both written and verbal are very important requirements if you want to be a media specialist
  • Time management, presence of mind, ability to persuade are other skills required
  • An aptitude for numbers and managerial skills are also helpful

Education and Qualifications:

There are no specific courses for this job, but a person who has experience in marketing and management has an advantage in this area. Also, if one has worked with a media company before, it will help him too, as he already has industry and media contacts and knows how to interact and handle them, write press releases and give interviews.

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