Social Media Specialist Job Description

April 26, 20120 Comments

Social media specialist job description

A social media specialist has to be responsible for all the social media related publicity for the organization like managing twitter and Facebook pages. This is a full time job and involves spending most of the time on the internet.

Social media specialist duties and responsibilities

The duties and responsibilities of a social media specialist are:

  • Draw up social media advertising and marketing plans that suit the products or services of the organization
  • Master planning the marketing strategies so as to suit the needs of the organization
  • Discuss with the management of the organization and present the advertising plan
  • Regular monitoring of the social media and judge the market trend
  • Be open to taking questions about the organization on social media
  • Use the latest internet tools and technology to promote the product in the social media
  • Maintain good relations with the customers through social media
  • Regularly study the statistics regarding the effectiveness of social media marketing

Social media specialist skills and specification

The skills and specifications of a social media specialist are:

  • Outstanding communication skills in order to interact with the customers and the management of the organization
  • Outstanding writing skills
  • Professional use of social media accounts. A applicant for this job is expected to have social media accounts prior to applying
  • Ability to keep up to date with the developments in the internet technology and utilizing them in the social media marketing
  • Should be tech-savvy and well versed with computer applications
  • Ability to think creatively and design marketing campaigns and strategies

Social media specialist education and qualifications

The educations and qualifications required for a social media specialist are:

  • A bachelor’s degree in computer science and information technology
  • A degree or diploma in marketing and communications

Most of the work of a social media specialist involves communicating with clients online. So a thorough knowledge about social media tools and techniques are of paramount importance. 3 to 5 years of experience in marketing and social networking is essential.

Social media specialist salary

The average salary of a social media specialist is $45,000 annually.


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