Public Relations Officer Job Description

May 16, 20120 Comments

Public relations officer job description and profile

A Public Relations Officer (PRO) acts as the main liaison contact between the organization and the outside world. The issue press releases and give statements on behalf of their organization in media.

Public relations officer duties and responsibilities

The job of a PRO is very accountable as the efficiency of a PRO decides the popularity of the organization in the sight of the community. The responsibilities and obligations are:

  • Maintaining the popularity and a good reputation of the company
  • Advertise the goods and services of the company
  • Writing media announcements and verifying the other means of organization advertising critically
  • Preparing yearly reports that are to be issues in the media
  • Taking care of the relationships between the organization and the community by establishing up media conventions, providing out updates and catalogues and preparing an open house once in a while
  • Conducting frequent researching the industry to validate the industry styles and guaranteeing that the organization continues to be in the limelight
  • Keeping the organization website updated

Public relations officer skills and specifications

The skills and specifications of a public relations officer are:

  • Exceptional interaction abilities and cultural relationships
  • Brilliant strategist to be able to maintain popularity of the organization even in times of crisis
  • Good composing skills
  • Keen sense of finding the moving market trends
  • Has to be confident and friendly
  • Quick wit and a remarkable the ability to lead to be able to area questions about the company
  • Excellent marketing and advertising skills
  • Amazing troubleshooter

Public relations officer education and qualifications

The education and qualifications required for a PRO are:

  • A post graduate degree in public relation and business management
  • A degree in communications, journalism or mass media is sufficient

Public relations officer salary

The average salary of a PRO ranges between $30,000 to $100,000 per annum

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